Case history
[ the past history of a patient with
   reference to his actual illness, as discussed ]


First tell, then sell!

Case history: on hold

What good does it do the most beautiful lady to stand hidden in a corner and not be discovered by eligible men? What we are trying to say, is, that it is up to companies themselves to promote their products/services etc by communicating with existing customers (IS), and especially with potential new markets (SHOULD). this should be standard commercial procedure particularly in difficult market conditions:

Anticyclic Marketing

The opposite of this, is to think like an accountant and only offer a sick patient medicine, when it can be afforded! This method of treating the well-being of a company usually ends up in insolvency.


Therapy: Active Information Policy.

Activate your market opportunities by way of active communication on all information fronts.


Result: You will become better known

and generate more enquiries from potential IS and SHOULD markets.